12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Conversion rate (CR) is a marketing metric that indicates how many visitors to a website perform a certain action (e.g. buy a product, fill out a form, watch a video, etc.). There are many different types of conversion rates, but they all measure the same thing: how many visitors to a website perform a certain action.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Google Analytics is a web-based analytics tool designed to measure, analyze, and report on activity on a website. It tracks visitor interactions with your website so you can better understand how visitors use your website and how it compares to other websites. With Google Analytics, you can identify trends, track the success of your marketing campaigns, and optimize your website to increase conversion rates.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A process analysis is a method of studying a process to better understand how it works and how it can be improved. It can be a process in an organization or business, or a process being researched in a particular area. In a process analysis, a process is broken down into its component parts to determine how it operates, the ways in which the different parts of the process work together, and how they are connected. This makes it possible to identify and correct problems in order to optimize the process.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A traffic network is a virtual network that allows advertisers to play their ads on different websites. It allows advertisers to distribute different types of ads to different audiences and thus increase traffic to their websites. Traffic networks can also be used to generate more leads and increase conversion rates.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Strategic communication is a type of communication that is focused on a specific goal and concentrates on the development, implementation and monitoring of a communication strategy. The goal is to achieve a company's goals and objectives by establishing effective communication between the company and its target audiences. This concept is sometimes referred to as "risk management through communication" because it involves identifying, assessing and managing risks by providing clear and unambiguous information and messages to its target audiences.