What is conversion rate (CR)?
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Conversion rate (CR) is a marketing metric that indicates how many visitors to a website perform a certain action (e.g. buy a product, fill out a form, watch a video, etc.). There are many different types of conversion rates, but they all measure the same thing: how many visitors to a website perform a certain action.