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What is an advertorial?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An advertorial is a type of advertisement presented as an editorial article, series of articles, or an advertisement article. It can be considered a type of self-promotion and is designed to look like it is an editorial article, but is actually an advertisement. Advertorials can occur in a variety of formats including print, online, audio, video and social media.
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What is a sales tool?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales tool is a specific strategy, method, or tactic that a company uses to sell its products. Examples include sales promotion, pricing, sales techniques, advertising, direct sales, and customer service.
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What is sales success?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Sales success is the result of a good sales strategy, which translates into a company selling more products than expected. This can be achieved through effective customer targeting, product and pricing, sales promotion and customer retention. A successful sales force helps to achieve sales targets, but it is also an essential part of marketing, enabling the company to position itself in the market and attract customers.
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What is direct mail?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct mail is a form of advertising in which companies communicate directly with their customers. It usually involves sending promotional materials such as flyers, postcards, e-mails or advertisements to a specific audience. Direct mail can also be done in other ways, such as phone calls or personal visits. In most cases, direct mail is considered a proven way to achieve direct results because companies can respond immediately to customer feedback.
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What is a sales agency?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales agency is a company that serves to market and distribute products and services to a specific customer base. They provide a range of services including market research, product development, production, packaging and distribution. They have a dedicated sales team that assists with sales promotions and handles the marketing and distribution of the product.
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