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Glossary / Lexicon

What is sales success?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Sales success is the result of a good sales strategy, which translates into a company selling more products than expected. This can be achieved through effective customer targeting, product and pricing, sales promotion and customer retention. A successful sales force helps to achieve sales targets, but it is also an essential part of marketing, enabling the company to position itself in the market and attract customers.
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