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Glossary / Lexicon

What is an advertorial?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An advertorial is a type of advertisement presented as an editorial article, series of articles, or an advertisement article. It can be considered a type of self-promotion and is designed to look like it is an editorial article, but is actually an advertisement. Advertorials can occur in a variety of formats including print, online, audio, video and social media.
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