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Launching Your Own Partner Program - What to keep in Mind

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define clear goals: Before you start your affiliate program, you first need to think about what you want to achieve with your program. Goals can be, for example, the expansion of the customer base, the increase in sales or the generation of more traffic.

2. Develop an attractive affiliate program: in order for your affiliates to decide to join your program, you need to make them an attractive offer. Consider creating your own brand to promote the program or offer a special commission for successful sales.

3. Select the appropriate partners: To make the program successful, you need to choose the right partners. This depends on your business model, target audience and brand. It is important that the partners fit your business and image.

4. Offer support: To help your partners work together smoothly, you should offer support in the form of promotional materials, training or technical assistance.

5. Measure the results: To find out if your affiliate program is successful, you need to measure the results. Be as detailed as possible to find out which affiliates are the most successful and where improvements can be made.

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How to build passive income with ebooks & digital products

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start creating digital products. You can create your own digital products such as eBooks, videos, audio files, software programs, or online courses.

2. Market your products online. You can promote your digital products on your own website, social media, other websites, and online stores. Don't forget to promote and advertise your product.

3. Create an email marketing program. If you are able to build a list of email subscribers, you can market your products regularly.

4. Create affiliate links. You can work with other businesses to create affiliate links that point to your products. When someone buys through your link, you get a commission.

5. Expand your product range. Once you have successfully marketed a few products, you can create more digital products like eBooks or online courses to increase your income.

6. Do cross-promotions. You can also help other businesses market their products and receive a fee for doing so.

7. Invest in advertising. Invest in online advertising to make more people aware of your products.

8. Build a brand. Publish quality content regularly and build a community to strengthen your brand.

9. Stick to your goal. Set goals and work hard to achieve them. Be consistent and keep your eye on your goal to earn a regular passive income.

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Ads - Why you can't avoid A/B split testing in online marketing to avoid burning money

12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A/B split testing is an effective way to find out which promotions work best. It allows you to test different variations of your promotions and choose some of them that work best. This way, you can spend your money wisely and make sure you're getting the most out of your online marketing. A/B split testing also helps you track the effectiveness of your campaigns and improve results. With A/B split testing, you can better understand your target audience and find out what appeals to them the most. This makes it easier for you to create campaigns that appeal to your target audience and give them what they want.
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What is the Customer Acquisition Cost (CAC)?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The Customer Acquisition Cost (CAC) is a key figure that indicates how much it costs a company to acquire a new customer. It includes all costs spent on reaching and acquiring new customers, such as advertising, sales promotion, selling costs, and customer service. This helps companies to review the efficiency of their marketing budget and evaluate whether they need to cut or increase their costs to attract more customers.
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How do I find out potential customers among website visitors?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use a tracking tool to track the activities of your website visitors. This will allow you to see which pages they visit, how long they stay on each page, and how often they return.

2. Add a sign-up form on your website to get visitors to sign up for your newsletter or other offer.

3. Create preference profiles for your website visitors based on the pages they visit and use this information to target them.

4. Have a demand or lead generation page on your website where visitors can request your products or services.

5. Create an email campaign to inform your website visitors about news, offers and updates.

6. Segment your website visitors and target your marketing and promotions to those most likely to be interested in your products or services.

7. Use social media to interact with your website visitors by providing and responding to relevant content.

8. Conduct a survey to learn more about your website visitors' interests and needs.

9. Conduct A/B testing to find out which pages and content resonate best with your website visitors.

10. Use customized emails to target unique website visitors and convert them.

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