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Launching Your Own Partner Program - What to keep in Mind

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define clear goals: Before you start your affiliate program, you first need to think about what you want to achieve with your program. Goals can be, for example, the expansion of the customer base, the increase in sales or the generation of more traffic.

2. Develop an attractive affiliate program: in order for your affiliates to decide to join your program, you need to make them an attractive offer. Consider creating your own brand to promote the program or offer a special commission for successful sales.

3. Select the appropriate partners: To make the program successful, you need to choose the right partners. This depends on your business model, target audience and brand. It is important that the partners fit your business and image.

4. Offer support: To help your partners work together smoothly, you should offer support in the form of promotional materials, training or technical assistance.

5. Measure the results: To find out if your affiliate program is successful, you need to measure the results. Be as detailed as possible to find out which affiliates are the most successful and where improvements can be made.

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