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Ads - Why you can't avoid A/B split testing in online marketing to avoid burning money

12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A/B split testing is an effective way to find out which promotions work best. It allows you to test different variations of your promotions and choose some of them that work best. This way, you can spend your money wisely and make sure you're getting the most out of your online marketing. A/B split testing also helps you track the effectiveness of your campaigns and improve results. With A/B split testing, you can better understand your target audience and find out what appeals to them the most. This makes it easier for you to create campaigns that appeal to your target audience and give them what they want.
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