News / Blog: #promote

What is a brand strategy?

A brand strategy is a plan used to position a brand or product in the market. This strategy includes identifying target audiences and customer needs, defining values and positioning, creating communication plans, and defining activities to promote the brand. The goal is to create a strong, unique brand that attracts customers and leads to longer-term customer loyalty.

What are press contacts?

Press contacts are contacts with people and media that you as a company or organization can get in touch with to report on your brand, products or services. This can take the form of press releases, interviews, articles, blog posts and other forms of coverage. Press contacts help companies promote their brand and products in relevant media and to potential customers.

What is a brand ambassador?

A brand ambassador is a person who acts as a representative of a brand and promotes the brand and its products at events, advertising campaigns and other public appearances. The brand ambassador can be a well-known expert, an influencer or an athlete who officially represents and promotes the brand. The purpose of a brand ambassador is to provide reliable and authentic feedback about a brand that builds a positive connection between brand and audience.

What is online PR?

Online PR is a form of public relations in which communication takes place via digital channels, such as social media platforms, websites, blogs, email campaigns and online advertising. The aim is to promote and market a brand, company or product and to establish a direct connection with potential customers.

What is advertising?

Advertising is the art of getting people to buy or use a product or service. It is one of the most important marketing tools that companies can use to promote their products or services and reach out to potential customers. Advertising can be published in various media such as print, radio, TV, online and social networks.