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Earn 10000 euros and more per month with a handful of customers - thanks to correct positioning

02/26/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is possible to earn more than 10,000 euros per month with a handful of customers if you apply the right positioning. This can be achieved through an effective pricing model and by offering a wide range of services.

The pricing model can be designed to add value to customers and make them feel that they are getting something for their money. This can be done by offering different packages with different prices and services to give customers a wider range of options.

The range of services should be broad so that customers have a wide selection from which to choose. To achieve this, different combinations of the different services can be offered.

To attract more customers, it can also be helpful to launch online campaigns to draw attention to the offer and the company. This can be done by using different social media channels, email marketing and other forms of online advertising to reach more people.

Another important step to attract more customers is to create a stronger brand awareness. This can be done by taking various steps such as creating a website, developing a professional logo, and designing promotional materials that represent the company.

In this way, companies can achieve a positioning that allows them to attract more customers and earn more than 10,000 euros per month with a handful of customers.

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Setting up an online store - This is what you need to bear in mind

02/01/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a concept:

When creating an online store, it is important to create a concept that includes all the important aspects of the store. This includes the type of store, type of products, target audience, pricing, payment methods, shipping options, customer care and so on. A good concept is the key to the success of the online store.

2. Choose the right platform:

There are various platforms on which you can create an online store. One must consider which platform is best suited to fulfill the desired functions. Often, one can choose between a free platform or a paid platform.

3. Selecting the products:

When selecting the products to be offered in the store, one must consider which products offer the best value for money and what type of products are most in demand. The availability of the products must also be taken into account.

4. Determine the payment options:

It is important to choose the right payment options to ensure that customers can pay for their purchases conveniently and securely. These include credit cards, PayPal, direct debit and others.

5. Determine the shipping options:

Another important aspect is the choice of shipping options. Here, the options need to be carefully weighed to ensure smooth and cost-effective delivery of the products.

6. Customer care:

An essential part of a successful online store is good customer care. This includes answering questions, providing support, and ensuring a satisfactory customer experience.

7. Marketing:

The last important aspect of creating an online store is marketing. This includes SEO optimization, social media marketing, email marketing, ad campaigns, and others.

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Achieve more sales with fewer customers - How you can push through higher prices

01/17/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your value: before you try to impose higher prices, you need to be clear about what you offer and how you add value to your customers. Think about what you offer that others can't and why customers should choose your service or product.

2. Offer high-value services: If you want to push through a higher price, you need to make sure you are offering high quality services. Make sure you deliver the best quality possible and that your customers get real value for their money.

3. Offer customer service: Good customer service is crucial for many customers. Make sure you deliver quick responses to inquiries and complaints and provide a positive experience for your customers.

4. Build a strong brand: A strong brand will help you push through higher prices. Invest in creating a unique brand that your customers will recognize and trust.

5. Be creative: Think about how you can provide your customers with a value-added experience that not only increases your sales, but also provides real value to them. Be creative and think of new ways to help your customers.

6. Create a pricing strategy: define your pricing strategy and make it clear how you will determine your price and why that price is appropriate. If you can explain to your customers why your product or service is worth a higher price, you will be able to push through higher prices more easily.

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What are the biggest exit mistakes?

12/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Underestimation of the sales process: many entrepreneurs underestimate the effort and complexity of a sale. Selling a business is a complex process that requires a lot of time, know-how and patience.

2. Wrong pricing: a too high or too low sales price can reduce the value of the company, so that the transaction does not lead to an adequate return for the seller.

3. Inadequate preparation: a successful sale requires thorough preparation before the sales process begins. This includes a comprehensive review of the business to determine the true values of the business and to ensure that all important documentation and information is in place.

4. Not staying consistent: If the seller does not remain consistent and is not firm on pricing or other important issues, it can delay the sale process and diminish the value of the business.

5. Inadequate public relations: effective public relations is an essential part of the sales process. A business owner must ensure that potential buyers are informed about the sale in order to create a competitive market.

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The Dark Side of Online Coaching: Why Fake Business Gurus Are a Problem

10/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Online coaching has created the opportunity for people from all over the world to learn and work from home. However, as in any industry, there are black sheep in online coaching: fake business gurus who promise to make people rich and successful, but in reality are only out for their own financial interest.

What are fake business gurus?

Fake business gurus are people who claim to be experts in certain business fields and share their knowledge and experience with others. They pretend to help people take their careers and businesses to the next level, but in reality they often have no experience or success in the areas they claim to be experts in.

Why are fake business gurus a problem?

Fake business gurus are a problem for several reasons:

They deceive people: Fake business gurus deceive people by making them false promises and creating unrealistic expectations. They promise that they can make people rich and successful if they just buy their services. In reality, the promises are often empty and the results unattainable.

They are greedy for money: fake business gurus are often only out for their own financial interest. They sell expensive courses and coaching services that often don't deliver what they promise.

They harm the online coaching industry: Fake business gurus harm the online coaching industry as a whole by undermining people's trust in reputable online coaches and courses. People who have had bad experiences with fake business gurus are often suspicious of other online coaches and services.

How do I recognize a fake business guru?

It can be difficult to distinguish a fake business guru from a reputable online coach. However, here are some signs to look out for:

Promises of quick wealth: if someone claims they can bring you wealth and success in a matter of weeks or months, you should be skeptical. Success and wealth require hard work and time.

Lack of experience or success: If someone claims to be an expert in a particular business area, but has no experience or success in that area, you should be wary.

Overpriced courses or coaching services: If someone is selling overpriced courses or coaching services, you should consider whether the price is reasonable and whether it is worth investing the money.

Conclusion

Fake business gurus are a problem in the online coaching industry because they deceive people, are money hungry, and damage the reputation of the industry. It is important for people who want to use online coaching services to be attentive and discerning in order to avoid fake business gurus and instead find reputable and experienced online coaches. When you're looking for an online coach, look for signs of respectability, such as references, recommendations, transparent pricing, and a clear description of services. By carefully checking who you are putting your money and trust in, you can ensure that you are benefiting from an experienced and qualified online coach and not falling for a fake business guru.

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