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Setting up an online store - This is what you need to bear in mind

02/01/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a concept:

When creating an online store, it is important to create a concept that includes all the important aspects of the store. This includes the type of store, type of products, target audience, pricing, payment methods, shipping options, customer care and so on. A good concept is the key to the success of the online store.

2. Choose the right platform:

There are various platforms on which you can create an online store. One must consider which platform is best suited to fulfill the desired functions. Often, one can choose between a free platform or a paid platform.

3. Selecting the products:

When selecting the products to be offered in the store, one must consider which products offer the best value for money and what type of products are most in demand. The availability of the products must also be taken into account.

4. Determine the payment options:

It is important to choose the right payment options to ensure that customers can pay for their purchases conveniently and securely. These include credit cards, PayPal, direct debit and others.

5. Determine the shipping options:

Another important aspect is the choice of shipping options. Here, the options need to be carefully weighed to ensure smooth and cost-effective delivery of the products.

6. Customer care:

An essential part of a successful online store is good customer care. This includes answering questions, providing support, and ensuring a satisfactory customer experience.

7. Marketing:

The last important aspect of creating an online store is marketing. This includes SEO optimization, social media marketing, email marketing, ad campaigns, and others.

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