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Tips for your press release

01/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use a catchy and interesting title to attract your readers' attention.

2. Stick to the classic structuring principles by using introductory and conclusion sentences.

3. Avoid empty phrases and be precise in your statements.

4. Use short, clear sentences to avoid making your readers slog through long paragraphs.

5. Provide your readers with relevant information and facts instead of just promotional statements.

6. Don't forget to include your contact details to allow interested parties to get in touch with you.

7. Make sure you use correct spelling and grammar.

8. Check your press release several times for correctness before publishing.

9. Use images or videos that add a visual component to your press release.

10. Don't forget to share your press release on social media to reach more readers.

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Are press releases free of charge?

01/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
No, as a rule press releases are not free of charge. However, there are some free press portals where you can publish press releases. However, it is likely that the majority of your target audience will not visit these sites regularly, so you will usually have to pay for a professional press release.
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The best techniques for getting readers of a press release to take action

01/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use call-to-action statements. Use call-to-action statements to prompt readers to perform a specific action. Examples include: "Click now to learn more," "Visit our website," or "Request your free trial."

2. Create a sense of urgency. Create a sense of urgency by providing compelling arguments and rationales for why readers need to act quickly.

3. Use a variety of media formats. Use a variety of media formats, such as images, videos, or graphics, to persuade readers to take action.

4. Offer a gift or bonus. Offer a gift or bonus if readers take a specific action. This can be a free product, a free service, or a discount.

5. Make it easy for readers. Make it easy for readers by providing simple, understandable instructions and a clear path to the action.

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The biggest mistakes when creating a press release

01/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. A lack of research: it is important that you gather all the necessary information before writing your press release.

2. Not targeting the right audience: It is important that you target your press release to the right audience. If you send it to the wrong audience, you won't get the results you want.

3. Unprofessional writing: You should follow professional standards when writing your press release to make a good impression.

4. Not providing contact information: It is important to include your contact information in your press release so that journalists and readers can contact you.

5. Listing too many facts: You should keep your press release short and concise and not list too many facts and details.

6. Use of wrong facts: It is important that you check everything you write in your press release for accuracy. If you use wrong facts, you can damage your reputation.

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Issuing press releases and distributing them to editorial offices - How does my message get to the editorial offices?

01/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several ways to publish a press release and distribute it to editors.

1. A direct contact: you can try to establish a contact with an editor or journalist to spread your message.

2. Press agencies: if you publish your news through a press agency, the agencies will send it to many journalists and editorial offices.

3. Online platforms: There are many online platforms where you can publish your press information and send it to editorial offices.

4. Press portals: there are also special press portals where you can upload your press releases and send them to journalists and editorial offices.

5. Social media: you can also publish your press releases via social media channels such as Twitter, LinkedIn or Facebook to distribute them to a wide audience.

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