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The best techniques for getting readers of a press release to take action

01/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use call-to-action statements. Use call-to-action statements to prompt readers to perform a specific action. Examples include: "Click now to learn more," "Visit our website," or "Request your free trial."

2. Create a sense of urgency. Create a sense of urgency by providing compelling arguments and rationales for why readers need to act quickly.

3. Use a variety of media formats. Use a variety of media formats, such as images, videos, or graphics, to persuade readers to take action.

4. Offer a gift or bonus. Offer a gift or bonus if readers take a specific action. This can be a free product, a free service, or a discount.

5. Make it easy for readers. Make it easy for readers by providing simple, understandable instructions and a clear path to the action.

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