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The biggest mistakes when creating a press release

01/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. A lack of research: it is important that you gather all the necessary information before writing your press release.

2. Not targeting the right audience: It is important that you target your press release to the right audience. If you send it to the wrong audience, you won't get the results you want.

3. Unprofessional writing: You should follow professional standards when writing your press release to make a good impression.

4. Not providing contact information: It is important to include your contact information in your press release so that journalists and readers can contact you.

5. Listing too many facts: You should keep your press release short and concise and not list too many facts and details.

6. Use of wrong facts: It is important that you check everything you write in your press release for accuracy. If you use wrong facts, you can damage your reputation.

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