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News / Blog: #online-marketing

Build yourself an automated customer generation machine - We show you how

02/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Develop a database model to store relevant customer information, including contact information, purchase behavior, purchase history, and other information.

2. Create an automated system that records and stores customer information.

3. Create software that regularly retrieves and analyzes customer information to identify potential customers.

4. Set up an automated campaign to target potential customers and inform them about your company and products.

5. Create a system that automates conversations with potential customers to inform them about your products and provide them with a quote.

6. Create a system that automatically monitors potential customers after they complete a purchase and offers rewards based on their buying behavior.

7. Develop a system that analyzes customer information to increase customer loyalty and improve customer satisfaction.

8. Set up regular customer surveys and feedback systems to receive and analyze customer feedback.

9. Create a system that monitors customer information for verification and data integrity.

10. Develop a system that segments customers based on specific criteria to create personalized campaigns.

Automated online marketing

Automated store or order process

Automated optimizations

Automated content creation

Automated use of social media channels

Automated topic determination for content creation

Automated search engine optimization

Automated follow-up process

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How can you scale your business?

02/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Invest in a professional software and technology infrastructure. This will ensure that your business is prepared for new customers and workflows, and has the capacity it needs to grow quickly.

2. Increase your marketing efforts to reach more customers. This can be accomplished through online marketing, social media, content marketing and geofencing.

3. Invest in employee training. This will allow you to serve more customers without having to hire additional staff.

4. Invest in automation. By automating processes and functions, you create more time to respond to growing customer demands.

5. Leverage the cloud. The cloud allows you to serve more customers without requiring more physical infrastructure.

6. Increase your capacity. If you want to serve more customers, you need to allocate more resources to provide your customers with fast delivery times and excellent service.

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Landing pages - profit maker or outdated relic?

01/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Landing pages are an important part of modern search engine marketing and a valuable tool for achieving better results. They are usually used to focus visitors on a specific web page and give them a clear message. Landing pages are an effective way to get visitors to perform a specific action, such as placing an order, opening an account, or starting a download. Tailoring landing pages to the specific needs of the user is an essential part of successful search engine optimization and many other online marketing campaigns. This means that landing pages are not obsolete, but are an essential part of modern search engine marketing strategy.

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How to convince potential customers of your services and products

01/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a detailed description of your services and products that highlights the benefits and added value they offer.

2. Create a descriptive website that is easy to navigate and presents the services and products in a professional design.

3. Offer free samples or trial samples to potential customers so they can check the quality of your services and products for themselves.

4. Use social media and other online marketing channels to make potential customers aware of your services and products.

5. Build a trusting relationship with your potential customers by communicating with them regularly and informing them about new services and products.

6. Make clear offers to your potential customers that do not exceed their budget and offer customized solutions.

7. Use customer reviews and references to prove the quality of your services and products.

8. Make it clear to your potential customers that they will receive an excellent customer experience with you by improving your customer service.

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Ads - Why you can't avoid A/B split testing in online marketing to avoid burning money

12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A/B split testing is an effective way to find out which promotions work best. It allows you to test different variations of your promotions and choose some of them that work best. This way, you can spend your money wisely and make sure you're getting the most out of your online marketing. A/B split testing also helps you track the effectiveness of your campaigns and improve results. With A/B split testing, you can better understand your target audience and find out what appeals to them the most. This makes it easier for you to create campaigns that appeal to your target audience and give them what they want.
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