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Landing pages are an important part of modern search engine marketing and a valuable tool for achieving better results. They are usually used to focus visitors on a specific web page and give them a clear message. Landing pages are an effective way to get visitors to perform a specific action, such as placing an order, opening an account, or starting a download. Tailoring landing pages to the specific needs of the user is an essential part of successful search engine optimization and many other online marketing campaigns. This means that landing pages are not obsolete, but are an essential part of modern search engine marketing strategy.