This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
Search engine optimization (SEO) salary can vary depending on experience, education, location, area of responsibility, company size and industry. SEO experts are professionals who focus on optimizing websites for search engines to improve their visibility and ranking in search results. Here are rough guidelines for SEO salary in different regions:
Europe:
Estarter or junior SEO employee: €25,000 - €45,000 per year
Experienced SEO employee: €45,000 - €70,000 per year
SEO manager or subject matter expert: €70,000 and up per year
USA:
Entry or junior SEO employee: $40,000 - $60,000 per year
Experienced SEO Associate: $60,000 - $90,000 per year
SEO manager or subject matter expert: $90,000 and up per year
These estimates are general guidelines and may vary by region, industry and individual factors. The demand for qualified SEO experts is high as companies increasingly place a premium on being visible online.
In addition to the base salary, SEO experts may benefit from performance bonuses or other forms of compensation, especially if they have a proven track record of positive results. To get accurate and up-to-date information about SEO salaries in your region and industry, it is advisable to consult trusted salary studies, job portals or professional associations.
Business-to-business (B2B) salaries can vary widely depending on specialty, experience, education, industry, company size, location, and area of responsibility. B2B includes business activities where companies sell products or services to other companies. Here are rough guidelines for B2B salary in different regions:
Europe:
Entry or junior B2B employee: €25,000 - €45,000 per year
Experienced B2B employee: €45,000 - €70,000 per year
B2B manager or subject matter expert: €70,000 and up per year
USA:
Entry or junior B2B employee: $40,000 - $60,000 per year
Experienced B2B employee: $60,000 - $90,000 per year
B2B manager or subject matter expert: $90,000 and up per year
These estimates are general guidelines and may vary by region, industry, and individual factors. B2B encompasses a variety of roles, including sales, marketing, customer support, supply chain management, business development and more.
B2B salaries can vary widely depending on the specific role and requirements of the position. It is recommended to review current salary data from trusted sources such as salary surveys, job portals, or professional associations to get accurate and up-to-date information about B2B salaries in your region and industry.
Online marketing salaries can vary depending on specialty, experience, education, industry, location, and area of responsibility. Online marketing includes various aspects such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing and more. Here are rough guidelines for online marketing salary in different regions:
Europe:
Entry or junior online marketing employee: €25,000 - €45,000 per year
Experienced online marketing employee: €45,000 - €70,000 per year
Online marketing manager or subject matter expert: €70,000 and up per year
USA:
Entry or junior online marketer: $40,000 - $60,000 per year
Experienced online marketing associate: $60,000 - $90,000 per year
Online marketing manager or subject matter expert: $90,000 and up per year
It's important to note that these are rough estimates and actual salaries can vary by region, industry and individual factors. In today's digital era, online marketing is critical, leading to a high demand for skilled professionals.
In addition to standard compensation, online marketing professionals may also benefit from performance bonuses, stock options or other forms of compensation. To find accurate and up-to-date information about online marketing salaries in your region and industry
Hourly rates in marketing can vary depending on the field, experience, specialization, geographic location and type of project. Here are some rough guidelines for hourly rates in marketing in various fields:
General marketing:
Entry or junior marketers: €20 - €50 in Europe / $20 - $50 in the U.S.
Experienced marketers: €50 - €100 in Europe / $50 - $100 in the US
Marketing managers or subject matter experts: €100 and up in Europe / $100 and up in the US
Digital marketing:
Entry or junior digital marketers: €25 - €60 in Europe / $25 - $60 in the US
Experienced digital marketers: €60 - €120 in Europe / $60 - $120 in the US
Digital marketing managers or subject matter experts: €120 and up in Europe / $120 and up in the US
Content marketing:
Emerging or junior content marketers: €20 - €50 in Europe / $20 - $50 in the US
Experienced content marketers: €50 - €100 in Europe / $50 - $100 in the US
Content marketing managers or subject matter experts: €100 and up in Europe / $100 and up in the US
Social Media Marketing:
Entry or junior social media staff: €20 - €50 in Europe / $20 - $50 in the US
Experienced social media staff: €50 - €100 in Europe / $50 - $100 in the US
Social media manager or subject matter expert: €100 and up in Europe / $100 and up in the US
Please note that these are only general estimates and actual hourly rates can vary widely depending on various factors. The marketing industry is broad, and rates can vary widely depending on specialization and demand. Before setting your rates, conduct thorough market research to understand current rates in your industry and region. Also consider your own experience, expertise and the value of your services when setting prices.
In today's digital era, where jobs are fiercely contested and competition in the job market is ever-increasing, many job seekers are struggling with a disturbing trend: real companies posting what appear to be fake jobs. These are job openings that look appealing, but in reality do not exist or have already been filled internally. Such a practice may seem ethically questionable at first glance, but there are a few reasons why companies resort to it. In this article, we'll take a look behind the scenes and find out what's really behind it.
Building talent pools:
One of the main motivations for real companies to post fake jobs is to build a qualified talent pool. By collecting applications for non-existent jobs, they can identify potential candidates and store them in their database. Later, when a suitable position becomes available, they can immediately access this pre-qualified pool and speed up the recruiting process.
Image building and market research:
Posting job ads, even if there are no immediate plans to hire, can serve to strengthen the company's image as an attractive employer. Additionally, they gain insight into the labor market, demand for specific skills, and competition in the industry.
Covert investigations:
In some cases, fake job ads can also be used by real companies to spy on employees or competitors. For example, by mentioning specific skills or technologies in the ad, they can check if their competitors are looking for similar skills or if internal information is leaked.
Budgets and compliance:
Sometimes companies need to spend their HR management budgets to avoid cutting their funding for the next year. By posting job ads and interviewing candidates, they can justify their budgets and may receive increased funding in the future. In addition, some companies must meet certain regulatory requirements and receive a minimum number of applications for certain positions.
Flexibility and planning ahead:
The world of work is dynamic and ever-changing. Companies can maintain flexible workforce planning by advertising fake jobs. This allows them to respond quickly to unexpected staffing needs without losing valuable time on job postings.
Although the practice of posting fake jobs is considered unethical by some, real companies may actually have legitimate reasons for doing so. It is important to emphasize that companies should not deceive or mislead their applicants. Communication should be transparent, and applicants should be notified early on if the job is no longer available.
For job seekers, it remains advisable to be vigilant when applying for a job. Research companies in advance, check their online presence, and use personal networks to learn about potential employers. That way, you can focus your time and effort on seizing real job opportunities and advancing your career.