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Hourly rates in marketing can vary depending on the field, experience, specialization, geographic location and type of project. Here are some rough guidelines for hourly rates in marketing in various fields:
General marketing:
Entry or junior marketers: €20 - €50 in Europe / $20 - $50 in the U.S.
Experienced marketers: €50 - €100 in Europe / $50 - $100 in the US
Marketing managers or subject matter experts: €100 and up in Europe / $100 and up in the US
Digital marketing:
Entry or junior digital marketers: €25 - €60 in Europe / $25 - $60 in the US
Experienced digital marketers: €60 - €120 in Europe / $60 - $120 in the US
Digital marketing managers or subject matter experts: €120 and up in Europe / $120 and up in the US
Content marketing:
Emerging or junior content marketers: €20 - €50 in Europe / $20 - $50 in the US
Experienced content marketers: €50 - €100 in Europe / $50 - $100 in the US
Content marketing managers or subject matter experts: €100 and up in Europe / $100 and up in the US
Social Media Marketing:
Entry or junior social media staff: €20 - €50 in Europe / $20 - $50 in the US
Experienced social media staff: €50 - €100 in Europe / $50 - $100 in the US
Social media manager or subject matter expert: €100 and up in Europe / $100 and up in the US
Please note that these are only general estimates and actual hourly rates can vary widely depending on various factors. The marketing industry is broad, and rates can vary widely depending on specialization and demand. Before setting your rates, conduct thorough market research to understand current rates in your industry and region. Also consider your own experience, expertise and the value of your services when setting prices.