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What do you earn in online marketing?

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Online marketing salaries can vary depending on specialty, experience, education, industry, location, and area of responsibility. Online marketing includes various aspects such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing and more. Here are rough guidelines for online marketing salary in different regions:

Europe:

Entry or junior online marketing employee: €25,000 - €45,000 per year

Experienced online marketing employee: €45,000 - €70,000 per year

Online marketing manager or subject matter expert: €70,000 and up per year

USA:

Entry or junior online marketer: $40,000 - $60,000 per year

Experienced online marketing associate: $60,000 - $90,000 per year

Online marketing manager or subject matter expert: $90,000 and up per year

It's important to note that these are rough estimates and actual salaries can vary by region, industry and individual factors. In today's digital era, online marketing is critical, leading to a high demand for skilled professionals.

In addition to standard compensation, online marketing professionals may also benefit from performance bonuses, stock options or other forms of compensation. To find accurate and up-to-date information about online marketing salaries in your region and industry

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