12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Address marketing is a form of direct marketing in which companies target potential customers. Addresses of existing and potential customers are used to send personalized advertising. This includes the use of print media, e-mail marketing and telemarketing. Unlike mass marketing, in which companies send out untargeted advertising, address marketing can target individual customers and send customized advertising that is tailored to the customer's individual needs.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Offline marketing is a type of marketing in which advertising and other promotional activities take place offline, i.e., outside the Internet, rather than online. Offline marketing typically involves more conventional advertising media such as newspaper ads, radio and TV commercials, billboards, and other forms of advertising aimed directly at a target group. Offline marketing may also include other forms of marketing, such as events, distribution of giveaways, direct marketing, and trade advertising.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Online marketing refers to all marketing activities conducted via the Internet. It includes all online advertising measures aimed at increasing the visibility of a company, product or service and boosting sales. Online marketing is closely linked to search engine optimization (SEO), search engine advertising (SEA), content marketing, e-mail marketing, social media marketing, affiliate marketing, advertising banners and online PR.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Performance marketing is an approach that aims to deliver advertising that is directly linked to business results. It focuses on achieving specific goals such as lead generation or the sale of products or services. Performance marketing can be used in a variety of ways, including search engine marketing, display advertising, social media advertising and email marketing. Compensation for performance marketing is typically based on some type of pay-per-performance structure, where the company is paid for each lead or sale it generates.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media marketing is the use of social networks to market and promote a brand, product or service. It is a form of online marketing in which companies try to attract the attention of potential customers by posting content on various social networks such as Facebook, Twitter, Instagram, YouTube and Pinterest.