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What is a trend?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A trend is a general direction or development that is developing in a particular area or industry. Trends can relate to many areas, including fashion, technology, business, culture, media and more. Trends can develop over a period of time or come and go quickly.
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What is education marketing?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Education marketing is a specialized area of marketing that focuses on the promotion of educational offerings and programs. It is used to help schools, universities, continuing education programs, vocational training, and other education providers attract students. Education marketing includes various techniques, including online ads, social media campaigns, email marketing, content marketing, and event marketing. The purpose is to give potential students a clear understanding of the programs and motivate them to apply.
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How to gain more contacts with your newsletter

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use social media to promote your newsletter. Do this by creating posts, encouraging your followers to sign up and sharing your newsletter on platforms like Twitter, Facebook or Instagram.

2. Include a call-to-action on your website and encourage your visitors to sign up for your newsletter. To do this, choose an eye-catching color combination and a clear, understandable headline.

3. Provide value to your readers: give your subscribers a gift, such as a free e-book, when they sign up for your newsletter.

4. Build a sign-up option into your emails. To do this, you can include a link in your emails that allows recipients to sign up for your newsletter.

5. Use an automated welcome program/onboarding to welcome and provide value to new subscribers.

6. Create a newsletter widget that you can embed on your website or blog to attract more subscribers.

7. Add a sign-up option to your newsletter via a QR code.

8. Create a video talking about your newsletter and encourage your viewers to sign up.

9. Ask your customers to recommend your newsletter to others.

10. Offer a bonus when new subscribers sign up for your newsletter.

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How to win customers with a whitepaper

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A whitepaper is a detailed report on a specific topic that adds value for readers. It is an excellent way to attract customers and build a relationship.

1. Publish your whitepaper on your website and various social media. Make sure your whitepaper is visible everywhere your target audience is active.

2. Offer your whitepaper for free download. This will increase visibility and reach more people who are interested.

3. Run an email campaign to market your whitepaper. Send emails to your contact list to make sure everyone knows about your whitepaper.

4. Add incentives to get readers to download and read your whitepaper. For example, you can offer a gift or special perk if they download the whitepaper.

5. Share your whitepaper with your networks and partners. This will increase the reach and grow your customer base.

6. Regularly publish new content and update your whitepaper. This builds trust and shows your customers that you are making an effort to always provide them with the latest information.

7. Be active in online forums and offer your whitepaper for download. This is an excellent way to attract new customers.

By creating a whitepaper and marketing this content, you can attract new customers and expand your audience. This will help you build a long-lasting relationship with your customers and increase your sales.

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How to promote your brand through PR activities

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

PR activities are a great way to promote your brand. There are a variety of options to help you market your brand. Some of the most important PR activities are:

1. Create a company brochure: Create an attractive brochure that showcases your brand and services. Make the brochure as informative and interesting as possible for your target audience to read.

2. Publish press releases: Press releases are an effective way to promote your brand. Publish press releases in various media and online platforms to showcase your brand and services.

3. Create a website: A professionally designed website is an important way to promote your brand. Make sure your website is user-friendly and search engine optimized.

4. Use social media: social media is a great way to promote your brand. Create a page on various social media platforms like Facebook, Twitter, Instagram, etc. and post new content regularly to generate interest in your brand.

5. Host events: Host events to showcase your brand. Host a seminar or workshop to educate opinion leaders and experts in your industry about your brand.

Create promotional materials: Create professional promotional materials that introduce your brand and products. Distribute the promotional materials to your target audience to make more people aware of your brand.

These are some of the most effective PR activities you can do to promote your brand. If you do these activities regularly, you can be sure that your brand will be known and will generate more sales.

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