News / Blog: #media

What is media monitoring?

Media monitoring is an analysis procedure used to monitor and evaluate media coverage. The aim is to record the presence and influence of a company, brand or person in the media and to improve the communication strategy. To this end, media reports, press releases, social media posts and other media content are systematically collected, analyzed and evaluated.

What are media relations?

Media relations refer to the relationship between an organization, brand or person and the media. It includes all activities that help build and strengthen the relationship between the two parties. This includes online and offline press releases, interviews, blog posts, press conferences, social media campaigns, and more. The goal of media relations is to create and convey a positive image of the organization, brand or person to the public.

What is social media?

Social media is a collection of Internet-based applications that allow people to interact and share content online. You can download, post, comment, and share specific media such as images, videos, audio files, and text posts. Typical social media platforms include Facebook, Twitter, Instagram, Snapchat, YouTube, and LinkedIn.

What is media work?

Media relations involves the use of media to achieve a specific goal. This includes choosing the right media, planning and implementing the content, coordinating the various actors, and evaluating and analyzing the result. It is often applied in the fields of politics, business, culture, and advertising to inform the public about a particular issue or organization.

What is the median?

The median is a central value of a data series that indicates where the middle of the data lies. The median is calculated by sorting the values in the series in ascending order and then selecting the value in the middle. The median can be a better indicator than the average because it is less influenced by extreme values.