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What are media collaborations?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media collaborations refer to the cooperation between different media companies to realize joint projects. These collaborations can take place in many different areas, including marketing, technology, content sharing, and many more. Some examples of media collaborations include television and radio stations working together to produce a show, or different film studios teaming up to produce a movie.
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What is publicity?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Publicity is creating public interest in a person, company, product or event. It often involves publishing information about an organization or product in the media to create awareness of the brand and generate interest.
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What are press contacts?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press contacts are contacts with people and media that you as a company or organization can get in touch with to report on your brand, products or services. This can take the form of press releases, interviews, articles, blog posts and other forms of coverage. Press contacts help companies promote their brand and products in relevant media and to potential customers.
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What is online advertising?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Online advertising is advertising that is distributed via the Internet. It comes in various formats such as banner ads, search engine ads, video ads, social media ads, email ads, and pop-up ads. Online advertising allows businesses to market their brand and products directly to their target audience. It is an effective and inexpensive way to attract new customers and keep existing customers happy.
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What is storytelling?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Storytelling is an art form that involves telling a story in a unique and creative way. It can be used to convey a message, product or brand, but also to provide entertainment. Storytelling can be verbal, visual, via social media, or a combination of all three. It helps create an emotional connection to a message or brand and makes the audience feel connected to the story.
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