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Find contact persons at the decision-making level - this is how you find relevant contacts

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Finding and contacting decision-makers can be a crucial aspect of business development and networking. Here are some tips on how to find relevant contacts:

Research online: Use search engines and social media platforms to find people who work for companies or organizations that are relevant to your business. Look for job titles that indicate decision-making authority, such as CEO, CFO, or Head of Sales.

Attend networking events: Attend industry conferences, trade shows, and other networking events where decision-makers are likely to be present. Bring business cards and be prepared to introduce yourself and your company.

Use LinkedIn: LinkedIn is a powerful tool for finding and connecting with decision-makers. Use the search function to find people by job title, company, or location, and send them a connection request with a personalized message.

Ask for referrals: If you have existing business contacts or partners, ask them if they know anyone who could be a relevant decision-maker for your business. They may be able to introduce you to someone who can help.

Use a professional contact database: There are many professional contact databases available online that can help you find and contact decision-makers. Some popular options include ZoomInfo, Hoovers, and Dun & Bradstreet.

When contacting decision-makers, it's important to be clear and concise in your messaging. Explain why you're reaching out and how your business can help theirs. Be respectful of their time and follow up appropriately if you don't hear back. Building relationships with decision-makers takes time and effort, but it can be a valuable investment for your business.

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Is it worth studying journalism?

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Whether it's worthwhile to study journalism depends on a number of factors, including your personal interests, goals and circumstances.

If you have a passion for writing and reporting and are able to draw the attention of others to important issues, studying journalism can help you hone your skills and prepare you for a career in journalism. A journalism degree offers you the opportunity to learn about various aspects of journalism, such as research, interviewing, writing techniques, ethical standards, and media law.

A degree in journalism can also help expand your career opportunities, as many media companies prefer a journalism degree as a qualification for entry-level positions. However, there are also many journalists who are successful in the industry without having a formal degree in journalism.

It is also important to note that journalism is a rapidly changing field and the demands placed on journalists can change constantly. Therefore, it is important to acquire a wide range of skills during your studies and to continue learning throughout your career.

In summary, studying journalism can be worthwhile if you have a passion for writing and reporting and want to pursue a career in journalism. However, there are other paths into the industry, and it is important to consider your personal circumstances and goals before choosing to study.

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What should I study to become a PR consultant in a PR agency?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To become a PR consultant in a PR agency, you should ideally have a bachelor's or master's degree in public relations, communications, journalism, marketing or a similar field. During your studies you should learn skills such as writing, storytelling, media relations, crisis communication, market research and event management.

It is also important to gain practical experience through internships or jobs in the PR industry to get an understanding of working in an agency and acquire relevant skills and knowledge.

As a PR consultant in a PR agency, it is an advantage if you have a passion for working with people and the ability to develop and maintain relationships with clients, journalists and other stakeholders. Strategic thinking, creativity and a feel for trends and developments in the industry are also important in order to be successful.

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What is blogging?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Blogging refers to the writing, publishing, and sharing of content on a website or online journal, referred to as a blog. A blog can be run by an individual or a group of writers and is often about a specific topic or niche, such as travel, fashion, technology, health, or politics.

Blog post writing is typically less formal than article or report writing and provides writers with a way to express their personality and voice. Blog posts can contain text, images, videos or other multimedia content and can be commented on by readers.

Blogging has become a significant medium used by the expected, businesses and organizations to strengthen their brand, demonstrate their expertise and connect with their target audience. Many successful bloggers have built up large readerships and can also generate income through advertising, sponsorship or affiliate marketing.

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What is self-PR?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Self-PR or "self-public relations" refers to the actions a person or organization takes to promote its own image and brand. Essentially, it is a type of self-promotion aimed at improving public perception and reputation. Self-PR can take various forms, such as publishing articles or blog posts, sharing success stories on social media platforms, or participating in public events and discussions to raise one's profile. The goal of self-PR is to build a positive perception and image and thus gain the trust and recognition of customers, investors or other stakeholders.
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