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Find contact persons at the decision-making level - this is how you find relevant contacts

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Finding and contacting decision-makers can be a crucial aspect of business development and networking. Here are some tips on how to find relevant contacts:

Research online: Use search engines and social media platforms to find people who work for companies or organizations that are relevant to your business. Look for job titles that indicate decision-making authority, such as CEO, CFO, or Head of Sales.

Attend networking events: Attend industry conferences, trade shows, and other networking events where decision-makers are likely to be present. Bring business cards and be prepared to introduce yourself and your company.

Use LinkedIn: LinkedIn is a powerful tool for finding and connecting with decision-makers. Use the search function to find people by job title, company, or location, and send them a connection request with a personalized message.

Ask for referrals: If you have existing business contacts or partners, ask them if they know anyone who could be a relevant decision-maker for your business. They may be able to introduce you to someone who can help.

Use a professional contact database: There are many professional contact databases available online that can help you find and contact decision-makers. Some popular options include ZoomInfo, Hoovers, and Dun & Bradstreet.

When contacting decision-makers, it's important to be clear and concise in your messaging. Explain why you're reaching out and how your business can help theirs. Be respectful of their time and follow up appropriately if you don't hear back. Building relationships with decision-makers takes time and effort, but it can be a valuable investment for your business.

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