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What are media relations?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media relations refer to the relationship between an organization, brand or person and the media. It includes all activities that help build and strengthen the relationship between the two parties. This includes online and offline press releases, interviews, blog posts, press conferences, social media campaigns, and more. The goal of media relations is to create and convey a positive image of the organization, brand or person to the public.
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What is media work?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media relations involves the use of media to achieve a specific goal. This includes choosing the right media, planning and implementing the content, coordinating the various actors, and evaluating and analyzing the result. It is often applied in the fields of politics, business, culture, and advertising to inform the public about a particular issue or organization.
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06/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

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