12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media is a collection of Internet-based applications that allow people to interact and share content online. You can download, post, comment, and share specific media such as images, videos, audio files, and text posts. Typical social media platforms include Facebook, Twitter, Instagram, Snapchat, YouTube, and LinkedIn.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Image management is a process in which a person or company seeks to improve, protect and preserve the image others have of them. This can be achieved through a variety of methods, such as promoting a good reputation, publishing positive information about the person or company, participating in public events, and spreading positive messages. Image management requires a strategic and continuous commitment to maintain and improve the image.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media relations involves the use of media to achieve a specific goal. This includes choosing the right media, planning and implementing the content, coordinating the various actors, and evaluating and analyzing the result. It is often applied in the fields of politics, business, culture, and advertising to inform the public about a particular issue or organization.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A communication strategy is a plan that specifies how an organization, company, or individual will deliver information to and communicate with its target audience. A communication strategy can also be used to convey a specific message or image or to generate interest in a product or service. This plan can also be used to target and reach a specific audience by identifying different communication channels that are relevant to the target audience.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An important goal of ad planning is to achieve a consistent, appealing ad design that reaches the target audience. To achieve this, ad planners need to link the different media they use. This can be difficult when different editorial teams use different data sets and data formats.
One way to overcome this challenge is to use a central database in which all media data from the editorial offices is linked. This database can then be easily searched to help ad planners find information. With the linked data, ad planners can also create a unified ad design.
In addition, this linked data can also be used to track and manage ad campaigns. Using this data, ad planners can see how well a particular campaign is performing, which media is performing well, and how the campaign has performed compared to other campaigns. This allows ad planners to adjust and improve their campaigns.
Overall, linking editorial media data can help simplify ad planning by making it easier to find information and create consistent ad designs. In addition, the data can also be used to track and manage ad campaigns.