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An important goal of ad planning is to achieve a consistent, appealing ad design that reaches the target audience. To achieve this, ad planners need to link the different media they use. This can be difficult when different editorial teams use different data sets and data formats.
One way to overcome this challenge is to use a central database in which all media data from the editorial offices is linked. This database can then be easily searched to help ad planners find information. With the linked data, ad planners can also create a unified ad design.
In addition, this linked data can also be used to track and manage ad campaigns. Using this data, ad planners can see how well a particular campaign is performing, which media is performing well, and how the campaign has performed compared to other campaigns. This allows ad planners to adjust and improve their campaigns.
Overall, linking editorial media data can help simplify ad planning by making it easier to find information and create consistent ad designs. In addition, the data can also be used to track and manage ad campaigns.