News / Blog: #marketing

What is a marketing concept?

A marketing concept is a collection of strategies and measures used to promote a specific product or service on the market. It describes the objectives, customer base, positioning, marketing strategy and planned communications. It may also include a detailed budget and timeline. It is used to ensure consistent and effective marketing that promotes the success of a brand.

What is internet marketing?

Internet marketing is a form of marketing in which companies use various techniques and strategies to promote and sell their products and services online. These include search engine optimization, search engine advertising, content marketing, email marketing, affiliate marketing, display advertising, and social media marketing.

What is guerilla marketing?

Guerrilla marketing is a form of marketing that focuses on creative and unconventional ways to attract consumer attention to a product or brand. It involves the use of means that cost little but have a big impact, such as special events, stickers, flyers and street art. This form of marketing is often used to appeal to a young audience because it is inexpensive and attractive.

What is e-mail marketing?

Email marketing is a form of direct marketing in which companies send emails to selected customers or prospects to inform them about products or services, encourage them to purchase them, or remind them to visit the company's website for more information.

What is referral marketing?

Referral marketing is a form of marketing in which companies try to attract new customers by encouraging existing customers to recommend their products or services to friends and family. This is often accomplished through discounts, rewards, or special offers that encourage referrals to be passed along. It is a very effective method of marketing because a person recommending a product or service has more credibility than a company selling the same product or service.