What is guerilla marketing?
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Guerrilla marketing is a form of marketing that focuses on creative and unconventional ways to attract consumer attention to a product or brand. It involves the use of means that cost little but have a big impact, such as special events, stickers, flyers and street art. This form of marketing is often used to appeal to a young audience because it is inexpensive and attractive.