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Glossary / Lexicon

What is guerilla marketing?

12/04/2022 | By: FDS
Guerrilla marketing is a form of marketing that focuses on creative and unconventional ways to attract consumer attention to a product or brand. It involves the use of means that cost little but have a big impact, such as special events, stickers, flyers and street art. This form of marketing is often used to appeal to a young audience because it is inexpensive and attractive.
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