News / Blog: #marketing

What is Viral Marketing?

Viral marketing refers to a specific type of digital marketing that focuses on the spread of content via social media. The term "viral" comes from Latin and means "like a virus," indicating that the content spreads quickly across the Internet much like a virus. Viral marketing has proven to be an effective advertising tool because it can achieve a wide reach by attracting the attention of potential customers. This type of marketing can include both organic and paid media, including social media posts, videos, images, blogs and email campaigns. It can help establish a brand by attracting new customers and increasing brand awareness.

What is competitive analysis?

Competitive analysis is a strategic tool that allows companies to monitor, understand and predict the competition in their market. It helps companies identify competitive advantages and strategies by evaluating their competitors in terms of products, prices, marketing strategies, financial strength, and other factors. This enables companies to make better decisions to achieve their strategic goals.

What is Lead Nurturing

Lead nurturing is a term used in the context of online marketing. It refers to following and nurturing a potential customer over time to maintain or increase interest in a product or service. Lead nurturing campaigns can often include emails, automated messages, content, and other touchpoints aimed at building a relationship with potential customers and getting them to take a specific action.

What is a distributor?

A Distributor is a person or company that provides a product or service to another company in the market. Distributors can be involved in the sales process both directly and indirectly. They support the company in marketing and selling its products or services.

What is lead generation?

Lead generation is a strategy for attracting potential customers or interested parties. It includes various measures aimed at making potential customers or prospects aware of a brand and its products and storing them as contacts in a database. Lead generation typically includes campaigns such as email marketing, search engine marketing, social media marketing, content marketing and others. Lead generation is an important strategy for attracting new customers and retaining existing ones.