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Landing pages - profit maker or outdated relic?

01/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Landing pages are an important part of modern search engine marketing and a valuable tool for achieving better results. They are usually used to focus visitors on a specific web page and give them a clear message. Landing pages are an effective way to get visitors to perform a specific action, such as placing an order, opening an account, or starting a download. Tailoring landing pages to the specific needs of the user is an essential part of successful search engine optimization and many other online marketing campaigns. This means that landing pages are not obsolete, but are an essential part of modern search engine marketing strategy.

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Inbound and Outbound Marketing: What's the Difference?

01/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Inbound marketing is a marketing strategy that focuses on capturing consumers' interest and providing them with content that attracts them and encourages them to interact. It is a targeted approach that allows potential customers to actively connect with your brand. Outbound marketing is an advertising-based strategy that aims to connect with potential customers. It includes techniques such as direct marketing, TV advertising, print advertising, radio advertising, and other traditional advertising techniques aimed at reaching as many people as possible.
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Become a high ticket closer instead of designing your own product?

01/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It is possible to work as a High Ticket Closer without designing your own product. There are many companies that hire High Ticket Closer to sell their products. These companies have already developed the products and need help with marketing. As a High Ticket Closer, you will be paid for your sales talents by helping them sell the company's products. However, you need to know the company's sales techniques and strategies to be successful.
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How you too can attract more website visitors (without thousands of euros marketing budget)

01/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use social media to promote your brand and content.

2. Make sure your website loads fast and has a good user experience.

3. Create quality content and make sure it is interesting and relevant.

4. Create an email marketing program to bring visitors back to your website.

5. Create an affiliate marketing program to get others to market your website.

6. Optimize your website for search engines to get more organic traffic.

7. Link your website to other relevant websites to get more referrals and more traffic.

8. Get familiar with online advertising to promote your brand and content on different platforms.

9. Create a list of keywords related to your brand and content and optimize your website for them.

10. Use your own email contact list to promote your content and get traffic.

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What you can do better in your B2B customer acquisition to reach more customers with less time or financial effort

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a clear customer avatar definition. Define who your target customers are and how best to reach them.

2. Be active on social media. Regularly create relevant content that appeals to your target audience and share it on various platforms.

3. Create a unique landing page. Create a page optimized specifically for your target audience that you can refer customers to through your social media campaigns.

4. Build a network. Make sure you have contacts with potential customers, such as through social selling and networking events.

5. Use an automated email marketing system. With an automated email marketing system, you can send relevant and personalized messages to your customers several times a week.

6. Be visible. Make sure your business is easily found on all relevant websites and search engines.

7. Invest in CRM software. With CRM software, you can better track your customers and get a better understanding of who your best customers are and how to attract more of them.

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