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What does a Marketing Analyst earn?

09/01/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The income of a Marketing Analyst can vary widely and depends on several factors, including the region, industry, experience, qualifications, and responsibilities of the position. In general, however, Marketing Analysts can expect a competitive salary.

In Germany, for example, the annual salary of a Marketing Analyst who is at the beginning of his or her career could range from 40,000 to 60,000 euros, depending on location and company. With increasing professional experience and expertise, the salary may increase. Senior Marketing Analysts or those with specialized skills or leadership roles can earn significantly higher salaries.

Please note that these are general estimates and actual salaries may vary significantly depending on the factors mentioned. For accurate information, refer to current salary data in your region and industry, or speak with potential employers.

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What does a web designer earn?

09/01/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A web designer's salary can vary widely depending on experience, specialty, location, industry, and individual factors. Web designers are professionals who design and build websites, often combining skills in graphic design, user experience (UX), and web development. Here are rough benchmarks for web designer salaries in different regions:

Europe:

Entry or junior web designer: €25,000 - €40,000 per year

Experienced web designer: €40,000 - €60,000 per year

Senior web designer or subject matter expert: €60,000 and up per year

USA:

Entry or junior web designer: $40,000 - $60,000 per year

Experienced web designer: $60,000 - $80,000 per year

Senior web designer or subject matter expert: $80,000 and up per year

These estimates are general guidelines and may vary depending on specialization (e.g., UI/UX design, graphic design, front-end development), skills, and portfolio. Salary may also depend on the size of the company, location (big city vs. rural area), and industry.

Many web designers also work freelance or on a project basis, which further affects earning potential. Some web designers may also earn additional income from designing logos, business cards, marketing materials, and other graphic design services.

To get accurate and up-to-date information about web designer salaries in your region and industry, I recommend consulting trusted salary surveys, job portals, or professional associations.

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What do you earn in the B2B sector?

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Business-to-business (B2B) salaries can vary widely depending on specialty, experience, education, industry, company size, location, and area of responsibility. B2B includes business activities where companies sell products or services to other companies. Here are rough guidelines for B2B salary in different regions:

Europe:

Entry or junior B2B employee: €25,000 - €45,000 per year

Experienced B2B employee: €45,000 - €70,000 per year

B2B manager or subject matter expert: €70,000 and up per year

USA:

Entry or junior B2B employee: $40,000 - $60,000 per year

Experienced B2B employee: $60,000 - $90,000 per year

B2B manager or subject matter expert: $90,000 and up per year

These estimates are general guidelines and may vary by region, industry, and individual factors. B2B encompasses a variety of roles, including sales, marketing, customer support, supply chain management, business development and more.

B2B salaries can vary widely depending on the specific role and requirements of the position. It is recommended to review current salary data from trusted sources such as salary surveys, job portals, or professional associations to get accurate and up-to-date information about B2B salaries in your region and industry.

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What do you earn in online marketing?

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Online marketing salaries can vary depending on specialty, experience, education, industry, location, and area of responsibility. Online marketing includes various aspects such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing and more. Here are rough guidelines for online marketing salary in different regions:

Europe:

Entry or junior online marketing employee: €25,000 - €45,000 per year

Experienced online marketing employee: €45,000 - €70,000 per year

Online marketing manager or subject matter expert: €70,000 and up per year

USA:

Entry or junior online marketer: $40,000 - $60,000 per year

Experienced online marketing associate: $60,000 - $90,000 per year

Online marketing manager or subject matter expert: $90,000 and up per year

It's important to note that these are rough estimates and actual salaries can vary by region, industry and individual factors. In today's digital era, online marketing is critical, leading to a high demand for skilled professionals.

In addition to standard compensation, online marketing professionals may also benefit from performance bonuses, stock options or other forms of compensation. To find accurate and up-to-date information about online marketing salaries in your region and industry

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Hourly rates in marketing

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Hourly rates in marketing can vary depending on the field, experience, specialization, geographic location and type of project. Here are some rough guidelines for hourly rates in marketing in various fields:

General marketing:

Entry or junior marketers: €20 - €50 in Europe / $20 - $50 in the U.S.

Experienced marketers: €50 - €100 in Europe / $50 - $100 in the US

Marketing managers or subject matter experts: €100 and up in Europe / $100 and up in the US

Digital marketing:

Entry or junior digital marketers: €25 - €60 in Europe / $25 - $60 in the US

Experienced digital marketers: €60 - €120 in Europe / $60 - $120 in the US

Digital marketing managers or subject matter experts: €120 and up in Europe / $120 and up in the US

Content marketing:

Emerging or junior content marketers: €20 - €50 in Europe / $20 - $50 in the US

Experienced content marketers: €50 - €100 in Europe / $50 - $100 in the US

Content marketing managers or subject matter experts: €100 and up in Europe / $100 and up in the US

Social Media Marketing:

Entry or junior social media staff: €20 - €50 in Europe / $20 - $50 in the US

Experienced social media staff: €50 - €100 in Europe / $50 - $100 in the US

Social media manager or subject matter expert: €100 and up in Europe / $100 and up in the US

Please note that these are only general estimates and actual hourly rates can vary widely depending on various factors. The marketing industry is broad, and rates can vary widely depending on specialization and demand. Before setting your rates, conduct thorough market research to understand current rates in your industry and region. Also consider your own experience, expertise and the value of your services when setting prices.

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