12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Click-through rate (CTR) is a measurement that indicates how many clicks are achieved on a specific element of a web page, email, or ad banner. CTR is an important indicator of the effectiveness of online marketing campaigns. CTR is given as a percentage and is calculated by dividing the number of clicks on a particular element by the number of impressions (the number of users who saw the element).
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Insufficient market research: Insufficient market research is a common problem in marketing. It is important to know who your customers are, where they are, what they are buying and why they are buying it. If you don't do enough research, you won't know which strategies and campaigns will be most effective.
2. Unclear goals: Without clear goals, you can't effectively plan and implement your marketing strategies. Set clear goals, such as an increase in the number of customers or an increase in sales.
3. Insufficient budgets: a tight budget can be a problem when implementing marketing campaigns. If you do not have sufficient funds, you will not be able to provide the necessary resources, such as advertising and personnel.
4. Inappropriate advertising: if your advertising is not tailored to the right target market, it may be ineffective. Therefore, it is important to tailor your advertising to the needs of your target audience.
5. Inadequate customer care: customer care is an essential part of any successful marketing. Good customer care will help you retain your customers, attract new customers and increase your brand awareness.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Google Analytics is a web-based analytics tool designed to measure, analyze, and report on activity on a website. It tracks visitor interactions with your website so you can better understand how visitors use your website and how it compares to other websites. With Google Analytics, you can identify trends, track the success of your marketing campaigns, and optimize your website to increase conversion rates.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketing automation is a technique that simplifies marketing management through automated processes, software-defined rules, and AI-based technologies. It helps brands save a lot of time by automating tasks, increase customer engagement, improve campaign effectiveness, and maximize ROI. With marketing automation, businesses can create personalized marketing campaigns that meet the needs of each customer.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing script is a document that contains detailed instructions about a specific marketing campaign. It describes how to create, manage, and track a campaign, and also includes information about the tools, strategies, and resources used. It may also include suggestions for campaign content and goals. A marketing script can be used for both online and offline marketing campaigns.