What is the click-though-rate (CTR)?
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Click-through rate (CTR) is a measurement that indicates how many clicks are achieved on a specific element of a web page, email, or ad banner. CTR is an important indicator of the effectiveness of online marketing campaigns. CTR is given as a percentage and is calculated by dividing the number of clicks on a particular element by the number of impressions (the number of users who saw the element).