News / Blog: #management

What is a Content Management System (CMS)?

A content management system (CMS) is software that allows users to organize, manage, and publish content - such as text, images, audio, video, and other files - on a website. A CMS allows users to edit, organize, delete, or add content without requiring HTML or other programming languages. It can also enable user-permissioning so that multiple users can collaborate on managing and publishing content to a website.

What is a Customer Relationship Management System (CRM)?

A Customer Relationship Management (CRM) system is a software or framework that helps organizations manage and track customer relationships. It can help collect, organize, and analyze customer information to provide valuable insights. It can also help improve customer experiences and support sales.

What is brand alignment?

A brand alignment is a strategic process that influences how a company develops and markets a brand. This process can relate to various aspects of brand management, including positioning, product development, communications, advertising and sales. Brand alignment can help a company sharpen its brand identity, improve its brand image, and strengthen customer loyalty.

What is Corporate Design?

Corporate design is the process of developing and implementing a visual identity for a company or organization. It encompasses a wide range of visual elements that represent the company or organization, including logos, colors, fonts, images, and other visual elements. Corporate design is an important part of brand management and can help strengthen a company's image and attract customers.

What is Strategic Communication?

Strategic communication is a type of communication that is focused on a specific goal and concentrates on the development, implementation and monitoring of a communication strategy. The goal is to achieve a company's goals and objectives by establishing effective communication between the company and its target audiences. This concept is sometimes referred to as "risk management through communication" because it involves identifying, assessing and managing risks by providing clear and unambiguous information and messages to its target audiences.