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Glossary / Lexicon

What is a Customer Relationship Management System (CRM)?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A Customer Relationship Management (CRM) system is a software or framework that helps organizations manage and track customer relationships. It can help collect, organize, and analyze customer information to provide valuable insights. It can also help improve customer experiences and support sales.
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