12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales process is a systematic process used to sell products and services to customers. The process includes developing a sales strategy, identifying potential customers, developing a lead generation system, negotiating, and closing the deal.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Lead generation is a strategy for attracting potential customers or interested parties. It includes various measures aimed at making potential customers or prospects aware of a brand and its products and storing them as contacts in a database. Lead generation typically includes campaigns such as email marketing, search engine marketing, social media marketing, content marketing and others. Lead generation is an important strategy for attracting new customers and retaining existing ones.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine optimization (SEO) is an important tool to generate more traffic and leads. It can help improve your website in search engine results and increase your visibility.
1. Use relevant keywords: use the right keywords in your content to attract the right audiences. Create a list of keywords you want to use. Review them regularly to make sure you are following the latest trends.
2. Create high-quality content: Create relevant content that interests your target audience. Optimize it for search engines by using relevant search terms and keywords. Avoid overdoing keywords as this can lead to poor results.
3. Use internal links: Link your pages to improve usability and search engine relevance. By linking your content together, you can drive more traffic to your site and improve your search engine rankings.
4. Publish new content regularly: Update your site regularly with new, high-quality content to improve your rankings and attract more visitors. This helps search engines to index your content and generate more leads.
5. optimize your website for mobile devices: make sure your website is easy for users to navigate and understand on all devices. Search engines will rank your site higher if it is mobile friendly.
SEO is an important part of any lead generation strategy. With the above tips, you can improve your SEO game and generate more leads.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A lead is a person who shows interest in a product or service. It is a kind of "warm lead" because he has already shown positive signals that he is interested in the company or its products. Lead generation is an important part of marketing where companies try to identify potential customers who are interested in their products or services.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Performance marketing is an approach that aims to deliver advertising that is directly linked to business results. It focuses on achieving specific goals such as lead generation or the sale of products or services. Performance marketing can be used in a variety of ways, including search engine marketing, display advertising, social media advertising and email marketing. Compensation for performance marketing is typically based on some type of pay-per-performance structure, where the company is paid for each lead or sale it generates.