News / Blog: #interview

What are media relations?

Media relations refer to the relationship between an organization, brand or person and the media. It includes all activities that help build and strengthen the relationship between the two parties. This includes online and offline press releases, interviews, blog posts, press conferences, social media campaigns, and more. The goal of media relations is to create and convey a positive image of the organization, brand or person to the public.

What is a panel study?

A panel study is a method of empirical social research in which the same group of people is interviewed several times over a period of time. With a panel study, researchers can observe how certain people and their attitudes and behaviors change over time.

What is opinion research?

Opinion research is a form of empirical social research used to investigate opinions, attitudes and behaviors of people or groups. Various methods are used for this purpose, such as surveys, interviews, group discussions and observations. Opinion research is often used in advertising, politics and business research to gain a better understanding of target groups and make better decisions.

What is data collection?

Data collection is the process of gathering information, data, or statistics from a variety of sources. This can be done through direct observation, interviews, surveys, analysis, or other methods. The goal of data collection is to gather data in order to investigate and solve a specific problem.

What are quantitative methods?

Quantitative methods are methods that use numerical data to investigate problems and concepts. There are many different types of quantitative methods, including surveys, expert interviews, descriptive statistics, exploratory data analysis, structural equation modeling, causal analysis, time series processing, and more. Quantitative methods help researchers identify complex relationships between variables, understand interrelationships, and draw conclusions.