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Customer avatar

07/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A customer avatar is a fictitious profile that a company creates for each of its customers. It includes basic information such as age, gender, occupation, income, and other data that the company needs to build a customer profile and understand how best to offer its products and services. It also helps improve the customer experience by providing relevant content and personalized offers.
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Direct Marketing

06/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct marketing is a form of marketing in which communication is made directly with potential customers. It can be done through various types of advertising such as emails, phone calls, direct mail, direct mail, catalogs, and text messages. It usually involves following up with potential customers and providing personalized experiences to increase customer loyalty and sales.
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What is Marketing?

06/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketing is a process that enables companies to market their products or services to customers by creating a brand that advertises them, improves their image, and increases sales. It involves analyzing customer needs, developing products and services, creating marketing strategies, and implementing promotional activities. Marketing is an important part of the business process as it helps to increase sales and attract new customers.
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