Customer avatar
07/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A customer avatar is a fictitious profile that a company creates for each of its customers. It includes basic information such as age, gender, occupation, income, and other data that the company needs to build a customer profile and understand how best to offer its products and services. It also helps improve the customer experience by providing relevant content and personalized offers.