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Glossary / Lexicon

What is Marketing?

06/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketing is a process that enables companies to market their products or services to customers by creating a brand that advertises them, improves their image, and increases sales. It involves analyzing customer needs, developing products and services, creating marketing strategies, and implementing promotional activities. Marketing is an important part of the business process as it helps to increase sales and attract new customers.
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