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What are typical mistakes when setting up an online store?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Here are some typical mistakes made when setting up an online store:

Unclear objectives: an online store should have clear objectives, such as sales, customer loyalty, brand awareness or customer acquisition. If the goals are not clearly defined, it can be difficult to measure the success of the online store.

Lack of market analysis: it is important to conduct a thorough market analysis to understand the needs and wants of the target audience. Without this information, it can be difficult to properly adjust the online store's offer, price and marketing strategy.

Poor user experience: the online store should be user-friendly, offering clear navigation and ease of use. Poor user experience may cause customers to leave the online store without buying anything.

Insufficient product information: Customers want detailed information about the products they buy. If the product information in the online store is insufficient or unclear, customers may decide to buy elsewhere.

Lack of search engine optimization: Effective search engine optimization is crucial to make the online store visible in search results. If the online store does not rank well in search results, potential customers will not be able to find the online store.

Unclear payment options: The online store should offer clear and secure payment options. If the payment options are not clear or inadequate, it may deter customers and make them buy elsewhere.

Inadequate customer service: customer service is an important part of the online store and can make the difference between satisfied and dissatisfied customers. If customer service is inadequate or not easily accessible, it can deter customers and cause them to buy elsewhere.

There are many more mistakes that can be made when setting up an online store. Thorough planning and analysis, as well as collaboration with experienced e-commerce experts, can help avoid these mistakes and make the online store successful.

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What is Social Proof?

03/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Social proof refers to the psychological tendency of people to interpret the behavior of others as an indication of what is right or appropriate, especially in situations where we feel uncertain or indecisive. It is a type of social influence in which people observe the behavior of others and adjust their own actions or decisions to follow what is considered "normal" or "acceptable" behavior.

Social proof can come in a variety of forms, such as:

Expert ratings: When an expert in a particular field recommends a product or service, people tend to follow that advice.

Customer reviews: When other customers give a product or service a positive review, it can encourage others to buy the product or service as well.

Popularity: If many people use or buy a product or service, this can be seen as an indication that it is of high quality or offers high value.

Social validation: When people see others change their behavior or make certain choices, it can encourage them to do the same to belong to a group or to be accepted as part of a community.

Social proof can be a very effective marketing tool because it can lead people to make decisions based on the behavior or beliefs of others rather than on rational arguments or facts.

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What is a theme service?

03/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A topic service is a service offered by media or PR agencies that helps companies and organizations place editorial content in the media. The topic service offers journalists a comprehensive selection of prepared content and ideas on various topics relevant to the medium's target group.

Typically, a topic service consists of a collection of press releases, background information, expert opinions, graphics, photos and other materials on a specific topic or industry. The content is prepared for journalists and can be integrated directly into their reporting.

A topic service can be an effective way for companies and organizations to showcase their expertise and knowledge in a particular industry and increase visibility in the media. By providing relevant content for journalists, they can achieve positive coverage and strengthen their image as an expert.

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How can I get into the press at a reasonable price?

03/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several ways to get cheap press. Here are some tips:

Press Releases: Write a press release about an interesting event happening at your company, such as a new product release or a special award. Make sure the release is concise, well-structured and to the point. Distribute the announcement to local and regional newspapers and relevant online media.

Collaborations: Collaborating with other businesses or organizations can help get your brand noticed in the press. Consider who you can work with to plan joint promotions or events.

Events: Organize an event or function that will attract press attention. Make sure the event is interesting and relevant to your target audience, and invite journalists and influencers.

Expert knowledge: Use your expert knowledge to be present in the press. Write guest articles on specialist portals.

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Will ChatGPT Replace Programmers?

03/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

With the development of AI technology and the increasing use of Chat GPT (Generative Pre-trained Transformer), the question arises as to whether Chat will eventually completely replace GPT programmers. However, the answer is not that simple.

Chat GPT is an artificial intelligence technology trained on large amounts of data to simulate human-like interactions. It can also be used to automate and simplify certain tasks. Some experts believe that one day Chat GPT will be able to perform certain programming tasks, such as writing code based on specific needs.

However, it is important to note that programming is a creative process that requires critical thinking, decision making, and problem solving. These skills are essential for programmers and cannot simply be taken over by a machine. Programming also requires an in-depth knowledge of computer architecture, software design, algorithms, and other technical concepts that an AI may not be able to fully understand.

Furthermore, Chat GPT can only act within the data and concepts it has learned. It may not be able to come up with innovative solutions or new approaches that could be developed by an experienced programmer.

However, it is also important to note that Chat GPT can be a useful tool to help programmers automate certain tasks. For example, they can use Chat GPT to generate code snippets, implement specific algorithms, or run automated tests. This can save programmers time and effort and allow them to focus on the more complex aspects of their work.

Overall, Chat is unlikely to completely replace GPT programmers. Instead, it will likely serve as a useful tool to help and support programmers in specific tasks. Human intelligence and creativity is irreplaceable and will continue to play an important role in programming and other fields.

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