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Online coaching has created the opportunity for people from all over the world to learn and work from home. However, as in any industry, there are black sheep in online coaching: fake business gurus who promise to make people rich and successful, but in reality are only out for their own financial interest.
What are fake business gurus?
Fake business gurus are people who claim to be experts in certain business fields and share their knowledge and experience with others. They pretend to help people take their careers and businesses to the next level, but in reality they often have no experience or success in the areas they claim to be experts in.
Why are fake business gurus a problem?
Fake business gurus are a problem for several reasons:
They deceive people: Fake business gurus deceive people by making them false promises and creating unrealistic expectations. They promise that they can make people rich and successful if they just buy their services. In reality, the promises are often empty and the results unattainable.
They are greedy for money: fake business gurus are often only out for their own financial interest. They sell expensive courses and coaching services that often don't deliver what they promise.
They harm the online coaching industry: Fake business gurus harm the online coaching industry as a whole by undermining people's trust in reputable online coaches and courses. People who have had bad experiences with fake business gurus are often suspicious of other online coaches and services.
How do I recognize a fake business guru?
It can be difficult to distinguish a fake business guru from a reputable online coach. However, here are some signs to look out for:
Promises of quick wealth: if someone claims they can bring you wealth and success in a matter of weeks or months, you should be skeptical. Success and wealth require hard work and time.
Lack of experience or success: If someone claims to be an expert in a particular business area, but has no experience or success in that area, you should be wary.
Overpriced courses or coaching services: If someone is selling overpriced courses or coaching services, you should consider whether the price is reasonable and whether it is worth investing the money.
Conclusion
Fake business gurus are a problem in the online coaching industry because they deceive people, are money hungry, and damage the reputation of the industry. It is important for people who want to use online coaching services to be attentive and discerning in order to avoid fake business gurus and instead find reputable and experienced online coaches. When you're looking for an online coach, look for signs of respectability, such as references, recommendations, transparent pricing, and a clear description of services. By carefully checking who you are putting your money and trust in, you can ensure that you are benefiting from an experienced and qualified online coach and not falling for a fake business guru.
Specialist journalism refers to a form of journalism that focuses on reporting on specialised topics or areas of expertise. Unlike general journalism, which covers a wide range of topics, specialist journalism is focused on specific industries, areas of interest or expertise. This type of journalism aims to provide professionals, experts and interested parties with in-depth and specialised information. Here are some important characteristics of specialised journalism:
Specialisation: Specialised journalists usually specialise in certain fields, such as medicine, science, technology, business, law, environment, education, sports or culture. They often have in-depth training or experience in their particular field.
Target audience: The target audience of specialised journalism is usually people who have a strong interest or professional connection to a particular field. These can be professionals, researchers, academics, entrepreneurs or enthusiasts.
Target audience: The target audience of specialist journalism is usually people who have a strong interest or professional connection to a particular field.
Depth and expertise: Specialist journalists are able to produce in-depth and detailed reports that go beyond what can be found in general news sources. They often have access to expertise and experts in their field.
Specialist language and terminology: Specialist journalism often uses specialist terminology and language that may be difficult for lay people to understand. This makes it possible to provide precise and accurate information, but is also a challenge when communicating with a broader audience.
Quality control: Due to specialisation, specialist journalists are often particularly careful about checking and verifying information, as errors or inaccuracies in their field can have serious consequences.
Reporting formats: Specialist journalism can occur in a variety of media formats, including trade journals, academic journals, online publications, blogs and news articles in the mass media.
Timeliness: Specialist journalists report on current developments and trends in their field and can often respond more quickly to specific issues than general news sources.
Specialist journalism plays an important role in providing professionals and interested parties with high-quality and accurate information that is critical to their work, research or interests. This type of journalism can help expand the knowledge base in specialised fields and contribute to the advancement of expertise and innovation.
A fact check, also referred to as "fact-checking", is a journalistic process in which information, claims or statements are checked for their correctness and accuracy. The aim of fact-checking is to ensure that information published in news articles, reports, interviews or other media is accurate and based on reliable sources and evidence.
Here are some important aspects of the fact check:
Research: Fact checkers conduct intensive research to verify facts and information. This may include searching databases, archives, scientific studies, government documents and other reliable sources.
Verification: Fact checkers seek to confirm the accuracy of claims by finding evidence and proof. They may use original documents, expert opinions or official statements to verify accuracy.
Source evaluation: Fact checkers also evaluate the credibility of the sources from which the information comes. Trustworthy, independent and well-established sources usually carry more weight.
Context: The fact checker takes into account the context in which a claim was made. Sometimes a statement can be taken out of context or distorted to promote a particular agenda.
Transparency: In reputable fact checks, the methodology and basis for the check is explained in detail. This allows readers to evaluate and comprehend the fact check themselves.
Correction: If a statement is found to be inaccurate or erroneous, the results of the fact check are often published to inform readers of the correction.
Fact checks are an important part of journalism, especially in an age when false information, rumours and misinformation are easily spread, particularly on social media. Fact checks help maintain the integrity and trustworthiness of news sources and protect the public from misleading information. Organisations that specialise in fact-checking work independently and are committed to objective, accurate and factual reporting.
Local media is an important channel for raising public awareness of local events, businesses, organizations or happenings. Here are some ways to use local media for PR purposes:
Press Releases: Write professional press releases to publicize relevant local news or events. Make sure your press release contains interesting and relevant information that will matter to local media readers:
Local news contacts: cultivate good relationships with local media journalists and editors. Research who is responsible for specific topics or sections and contact them directly with relevant information or press releases.
Local events: Use local events to increase your presence in the media. Actively participate in events in your community and let local media know about them. For example, this could mean sponsoring, organizing an expert panel, or hosting a charity run.
Local expert position: Offer yourself as an expert on relevant topics of interest to the local community. Journalists are often looking for experts who can give interviews or write guest articles. By providing quality content, you can build your credibility and reputation as an expert in your community.
Local Stories: Identify local stories that could pique the interest of local media. These could be success stories of people in your community, unique initiatives or innovative projects. Share these stories with the media and, if appropriate, offer to provide interviews or background information.
Social media and online presence: use social media and your online presence to target local media. Share press releases, articles or announcements through your social media channels, linking to local media outlets. This can help increase your reach and improve your chances of getting media coverage.
It's important to note that local media relies heavily on relevant and interesting information. Make sure your PR efforts add value and are tailored to the interests of the local community.
There are various forms of journalistic presentation that journalists use to present news and stories. These forms of presentation are often chosen according to the content and type of reporting. Here are some of the most important journalistic presentation forms:
Message: The news item is the basic form of journalistic reporting. It provides a clear, concise and objective account of current events, often in the form of a "who, what, when, where and why."
Reportage: Reportage is a more detailed form of reporting that often includes personal stories, interviews and background information. It is used to shed light on an event or topic in more detail.
Interview: In an interview, the journalist talks to people involved in a particular event or issue to gather their opinions, viewpoints and information. Interviews can appear as separate articles or as part of features.
Commentary: Commentaries are opinion pieces by journalists or experts who present their views on current topics or events. This form of presentation allows for the inclusion of subjective opinions and analysis.
Column: Columns are regular opinion pieces by specific authors or columnists, often focusing on specific topics or areas of interest. They can be humorous, critical, informative or personal.
Feature articles: Feature articles are longer, more in-depth reports that often focus on human stories, trends or background information. They provide an in-depth and well-researched perspective.
Image reporting: Image reporting involves the use of photos or graphics to accompany or complement a story. Images can often convey emotions and impressions better than text alone.
Analysis: Analysis articles provide a thorough examination and evaluation of a complex issue or situation. They often include in-depth research and expert opinion.
Investigative journalism: Investigative journalism aims to uncover secret information, scandals or wrongdoing. It often requires investigative research and in-depth analysis.
Chronicle: A chronicle is a narrative account of events in chronological order. It is often used to trace the development of a story or event.
Editorial: Editorials are opinion pieces written by the editorial staff of a newspaper or magazine that state the publication's position or stance on a topic or issue.
Live reporting: Live reporting occurs in real time and covers ongoing events, such as political debates, sporting events or crises, through text, video or social media.
These forms of presentation can be used in various media formats, including printed newspapers and magazines, television, radio, online news and social media. The choice of the most appropriate form of presentation depends on the nature of the news or story, as well as the target audiences and objectives of journalism.