12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Sales success is the result of a good sales strategy, which translates into a company selling more products than expected. This can be achieved through effective customer targeting, product and pricing, sales promotion and customer retention. A successful sales force helps to achieve sales targets, but it is also an essential part of marketing, enabling the company to position itself in the market and attract customers.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social selling is an approach in which salespeople use social media to identify and engage with potential customers and build relationships. It is a form of selling that allows salespeople to build a direct, personal relationship with customers by engaging in their online presence and responding to relevant discussions. Through these interactions, sellers can identify prospects and position themselves as experts in their industry to drive a higher conversion rate.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct mail is a form of advertising in which companies communicate directly with their customers. It usually involves sending promotional materials such as flyers, postcards, e-mails or advertisements to a specific audience. Direct mail can also be done in other ways, such as phone calls or personal visits. In most cases, direct mail is considered a proven way to achieve direct results because companies can respond immediately to customer feedback.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Inbound marketing is a strategic approach that aims to attract and retain potential customers by providing relevant, useful content. It focuses on attracting the attention of potential buyers by creating and publishing high-quality content that is visible through search engines and social media. The goal is to engage potential buyers in the buying process by providing useful information. Inbound marketing can also be an effective way to build a strong brand by establishing a strong presence on social media and by creating a user-friendly, easy-to-navigate website.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A referral program is a type of marketing strategy where companies offer rewards to their customers when they refer new customers. These rewards can be offered in the form of discounts, gift cards, or even cash. These programs are a great way to attract new customers and spread the word about a business.