What is inbound marketing?
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Inbound marketing is a strategic approach that aims to attract and retain potential customers by providing relevant, useful content. It focuses on attracting the attention of potential buyers by creating and publishing high-quality content that is visible through search engines and social media. The goal is to engage potential buyers in the buying process by providing useful information. Inbound marketing can also be an effective way to build a strong brand by establishing a strong presence on social media and by creating a user-friendly, easy-to-navigate website.