12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing funnel is a concept that describes how brand potential customers transform through a series of steps, becoming qualified leads and eventually customers. This process begins with the potential customer's attention and interest and ends with a purchase decision. There are several phases that a customer goes through before making a final purchase decision. These phases are attention, interest, consideration, and purchase. Each phase of the funnel is supported by different marketing actions to guide and eventually convert customers.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing concept is a collection of strategies and measures used to promote a specific product or service on the market. It describes the objectives, customer base, positioning, marketing strategy and planned communications. It may also include a detailed budget and timeline. It is used to ensure consistent and effective marketing that promotes the success of a brand.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Email marketing is a form of direct marketing in which companies send emails to selected customers or prospects to inform them about products or services, encourage them to purchase them, or remind them to visit the company's website for more information.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Referral marketing is a form of marketing in which companies try to attract new customers by encouraging existing customers to recommend their products or services to friends and family. This is often accomplished through discounts, rewards, or special offers that encourage referrals to be passed along. It is a very effective method of marketing because a person recommending a product or service has more credibility than a company selling the same product or service.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Digital marketing is a form of marketing that relies on digital media to reach customers. It refers to all strategies, techniques and campaigns that use digital technologies such as websites, social media, mobile devices and search engines to raise awareness, market and sell a company and its products. It can also be used to reach, engage and serve customers.