What is digital marketing?
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Digital marketing is a form of marketing that relies on digital media to reach customers. It refers to all strategies, techniques and campaigns that use digital technologies such as websites, social media, mobile devices and search engines to raise awareness, market and sell a company and its products. It can also be used to reach, engage and serve customers.