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What is enterprise digitization?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Enterprise digitization refers to the process by which companies digitize their business processes to optimize the way they handle data, communications and customer interactions. This includes the adoption of digital technologies such as cloud computing, artificial intelligence, machine learning, blockchain and other digital tools to increase efficiency and productivity while reducing costs.
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How to gain more contacts with your newsletter

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use social media to promote your newsletter. Do this by creating posts, encouraging your followers to sign up and sharing your newsletter on platforms like Twitter, Facebook or Instagram.

2. Include a call-to-action on your website and encourage your visitors to sign up for your newsletter. To do this, choose an eye-catching color combination and a clear, understandable headline.

3. Provide value to your readers: give your subscribers a gift, such as a free e-book, when they sign up for your newsletter.

4. Build a sign-up option into your emails. To do this, you can include a link in your emails that allows recipients to sign up for your newsletter.

5. Use an automated welcome program/onboarding to welcome and provide value to new subscribers.

6. Create a newsletter widget that you can embed on your website or blog to attract more subscribers.

7. Add a sign-up option to your newsletter via a QR code.

8. Create a video talking about your newsletter and encourage your viewers to sign up.

9. Ask your customers to recommend your newsletter to others.

10. Offer a bonus when new subscribers sign up for your newsletter.

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How to win customers with a whitepaper

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A whitepaper is a detailed report on a specific topic that adds value for readers. It is an excellent way to attract customers and build a relationship.

1. Publish your whitepaper on your website and various social media. Make sure your whitepaper is visible everywhere your target audience is active.

2. Offer your whitepaper for free download. This will increase visibility and reach more people who are interested.

3. Run an email campaign to market your whitepaper. Send emails to your contact list to make sure everyone knows about your whitepaper.

4. Add incentives to get readers to download and read your whitepaper. For example, you can offer a gift or special perk if they download the whitepaper.

5. Share your whitepaper with your networks and partners. This will increase the reach and grow your customer base.

6. Regularly publish new content and update your whitepaper. This builds trust and shows your customers that you are making an effort to always provide them with the latest information.

7. Be active in online forums and offer your whitepaper for download. This is an excellent way to attract new customers.

By creating a whitepaper and marketing this content, you can attract new customers and expand your audience. This will help you build a long-lasting relationship with your customers and increase your sales.

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How to up-sell successfully

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Familiarize yourself with your products and services. Understand their value and features and find out how they can benefit your customers.

2. Profile your customers by understanding their needs, goals and expectations.

3. Always be attentive and keep an eye on the current trends.

4. Create an up-selling program in which you offer possible up-selling options for your customers.

5. Conduct regular customer surveys to get customer feedback on your program.

6. Familiarize your customers with your up-selling program so they can use it when needed.

7. Give your customers a good reason to buy more by offering attractive deals or coupons.

8. Understand how to use up-selling strategies effectively.

9. Don't be too pushy, but don't be too cautious either.

10. Be attentive and respond quickly to customer inquiries.

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How to gain the trust of your customers

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be honest and transparent: Customers want to know where they stand. Therefore, provide open and honest information about your company, products and services.

2. Be reliable: Customers need to be able to rely on you to deliver on your promises. If you do not disappoint your customers, they will trust you more.

3. Communicate: It is important that you communicate regularly with your customers to show them that you are interested in them.

4. Provide quality and service: Provide your customers with a high quality product or service at a reasonable price. In addition, you should provide excellent customer service.

5. Create a trustworthy brand: a strong brand can create a lot of trust. Make sure customers see your company as credible and trustworthy.

6. Be personal: Show your customers that you care about them as a person. Be personal and build a relationship with them.

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