News / Blog: #customer

What is customer acquisition?

Customer acquisition is the process by which companies acquire new customers. It includes direct approaches, cold calling, telephone canvassing, online marketing and other activities aimed at acquiring new customers. Customer acquisition is an important part of customer retention and is often used in combination with other marketing and sales activities to increase customer satisfaction and drive sales.

What is a sales tool?

A sales tool is a specific strategy, method, or tactic that a company uses to sell its products. Examples include sales promotion, pricing, sales techniques, advertising, direct sales, and customer service.

What is a distribution network?

A distribution network is a systematic network of organizations involved in the marketing and distribution of products or services. The network may consist of a group of wholesalers, retailers, customer service companies, logistics companies, manufacturers, suppliers, distributors, resellers, and other organizations that help get a product or service to end users.

What is lead qualification?

Lead qualification is a process of thoroughly evaluating potential customers (leads) to determine if they are a good fit for a company. It involves conducting research and conducting interviews to determine if the lead can be a potential customer. This process can also be used to measure lead quality to ensure the company is only pursuing the best leads for its marketing.

What is sales success?

Sales success is the result of a good sales strategy, which translates into a company selling more products than expected. This can be achieved through effective customer targeting, product and pricing, sales promotion and customer retention. A successful sales force helps to achieve sales targets, but it is also an essential part of marketing, enabling the company to position itself in the market and attract customers.